Podcast For Business with Steve Twynham

Under the Hood: How Broken Websites Kill Your Traffic

In this episode Steve interviews Gino, co‑founder of MJ Web Studio, about common invisible website problems that harm rankings and conversions, plus real client turnarounds. They discuss why websites need technical care, the growing role of AI in search, and the mindset and timeframe required for SEO success.

Gino shares practical examples of recovery after major traffic losses, the importance of making sites understandable and trusted by AI, and invites listeners to contact MJ Web Studio for a website check and tailored strategy.

Inside Lighthouse: How a Suffolk Charity Supports Survivors of Domestic Abuse

In this podcast Steve Twynham talks with Deb Johnson from Lighthouse, a Suffolk-based charity that supports women, young people, and children impacted by domestic abuse.
Deb explained that one in four women and one in six men will experience domestic abuse in their lifetime, highlighting the prevalence beyond what many people recognise.
They discussed the complex nature of domestic abuse, which can include physical violence, emotional control, financial abuse, and technological tracking, with perpetrators often moving between relationships.
Deb described Lighthouse's services, including a 15-room refuge for up to 15 women and children from across the UK who stay for about six to nine months, as well as community support programs and training for businesses on recognising and addressing domestic abuse in the workplace.
The conversation covered safety planning, confidentiality, and Claire's Law (the Domestic Abuse Disclosure Scheme), with Deb providing contact information for Lighthouse's advice line and the national domestic abuse helpline.

Beat the Chill: Expert Home Insulation Tips from Steve Kent

Steve Twynham speaks with Steve Kent of Kent Consulting about practical energy-efficiency solutions for homes and outbuildings. The episode answers listener questions on insulating floors and walls, improving window performance, retrofitting heat pumps and solar panels, and weighing investment versus payback.

Steve also explains the risks of over-insulating without proper ventilation and offers clear, actionable guidance to help homeowners plan effective retrofit projects.

Stop Guessing Time: Epic Timer's Automatic Tracking Demo

Steve Twynham interviews Marcus Roskill about Epic Timer, an automatic time-tracking tool that logs meetings, calls and computer activity to replace manual timesheets.

They explore benefits for accountants, solicitors, engineers, project and account managers, phone and meeting integrations, and how to book an online demo at epictimer.com/book-a-demo.

AI at Work: Practical Uses, Pitfalls and Privacy

Steve Twynham hosts a panel of UK business owners exploring how they use AI for content, research, meeting transcriptions and customer bots, plus practical tips on prompts and editing outputs.
The meeting focused on exploring the use and implications of AI in business. Participants discussed how they currently use AI tools like ChatGPT for content creation, research, and note-taking, with many emphasising the importance of verifying AI-generated information. The group examined concerns about data privacy and security when using AI agents, particularly regarding confidential information and GDPR compliance. They also debated the impact of AI on employment, discussing both the potential replacement of repetitive jobs and the possibility of new economic models including a basic income. 

 

Cash Is King: How Smart Credit Control Rescued £400K

In this episode Steve Twynham and guests talk with Liz from Credit Control Assist about proactive credit control strategies that recover overdue invoices, preserve customer relationships, and protect business cash flow.

Liz shares a real client success—recovering large outstanding balances through simple, human conversation—and explains the difference between credit control and debt collection, plus practical tips to prevent bad debt.
Liz discussed the importance of credit control in business growth, emphasising that as businesses expand, proper credit procedures become crucial to prevent bad debt from wiping out profits. She highlighted how credit control should focus on building relationships with customers rather than using aggressive collection tactics.
Liz stressed that effective credit control involves proactive relationship building and issue identification before problems arise, contrasting her approach with traditional debt collection methods.
Liz shared her recent success with a client who had $400,000 in outstanding debt, demonstrating the effectiveness of proactive credit control measures. She explained that credit control focuses on building relationships and preventing debt before it occurs, contrasting it with debt collection which involves broken relationships and higher costs. The most common reason for unpaid invoices, according to Liz, is that clients claim they never received the invoice, highlighting the importance of human interaction over automated processes.

Healing with Horses: Inside Hope Meadows’ Equine Therapy

In this podcast Steve is joined by Emily Walters, founder of Hope Meadows, a community interest company providing equine-assisted psychotherapy and education in Lincoln.
Emily explained how Hope Meadows evolved from a weekend hobby into a service supporting over 100 clients weekly with a team of 10 staff and 9 horses. She detailed how equine-assisted therapy differs from traditional talking therapies, emphasizing the non-verbal communication through body language and energy, with activities including grooming, observing herd dynamics, and ground-based interactions rather than riding.
Emily discussed the careful selection process for horses based on their temperament, past experiences, and ability to integrate with the herd, noting how horses support each other when new members join.
The interview covered Hope Meadows' work with clients ranging from age 3 to 70s, including those with mental health challenges, dementia, and trauma, with both therapy and education programs available.

Uncovering the ‘Internet Sludge’: How Google Ads Can Actually Work

Steve Twynham hosts a Podcasts for Business session with Ian from CLK Marketing and businesses exploring the “internet sludge” — hidden website data — and how Google Ads and tracking can help businesses find and convert the right customers.

Key takeaways include the importance of monitoring campaigns, using negative keywords, allowing ~three months for algorithms to learn, budgeting realistically (around £250/month for small businesses), and ensuring your website is set up to convert.

Find out more at clkmarketingagency.co.uk and consider how data-driven advertising can improve your return on ad spend.