Are you just throwing your marketing budget away by following the marketing bull*!!**

There is so much 'marketing speech' out there and it is so easy to fritter way your marketing budget.
How do you cut through the marketing bull*!!**?

In this episode I am joined by Catrina Clulow from CutThrough Marketing.
Catrina shares some great information to ensure you don't waste your hard earned money,

About Catrina.

Catrina is the Managing Director of CutThrough Marketing and started working in Marketing back in the 20^th Century, so has a fair few years’ experience under her belt. Whilst in corporate life she worked in companies ranging from start-ups through to multi-national enterprises. When she decided to set up this business she was Marketing Director, EMEA, at PFU Fujitsu.

Coming from North Staffordshire, she has a no-nonsense way of looking at what marketing is required and why. After all, why spend £1000 when £100 will do? She will explain everything in a non-jargon way – you want the results not to be blinded by science.

Catrina is both a Fellow of the Chartered Institute of Marketing and a Chartered Marketer showing true commitment to her field.

An interesting fact about Catrina: Don’t tell her something is not possible, as that just means she finds a way to do it (and explains her MSc in Computing as she wasn’t allowed to do computing at school as it “was a subject for boys”).

Over twenty-five years experience in international marketing, controlling multi-million Euro budgets. Catrina specialises on delivering tangible results and has been a Chartered Institute of Marketing mentor since 2012. Catrina became a Fellow of the Chartered Institute of Marketing in 2014.