Podcast For Business is about helping businesses to share their knowledge and expertise, along with details of events, workshops, and seminars with the business community. Podcast for Business is a great way to make new connections, open new doors, and generate new business.
Episodes
5 days ago
5 days ago
Welcome to the Podcast for Business, with your host, Steve Twynham, in partnership with Network B2B. Discover how to effectively share knowledge, expertise, events, and make vital business connections.
In this episode, Steve is joined by Callum Howard from Limitlessfilm and Media. Together, they explore the dynamic world of film and media, sharing Callum's unique journey from a YouTube start to managing a thriving media business.
Learn about the evolution of media and advertising, from high production values to the rise of user-generated content and the impact of platforms like TikTok. Callum shares invaluable insights into social media strategy, emphasizing the importance of authenticity and engagement over hard sell tactics. Discover their innovative approach to social media advertising, focusing on value and entertainment.
The discussion delves into the benefits of Sky AdSmart for targeted television advertising, and Callum shares stories of real success with small businesses using accessible TV advertising to build trust and authority.
Wrapping up, they discuss event filming, the unique Oak Tree method for content generation, and the transformative power of AI in media. Tune in for practical tips and strategies to elevate your business in the digital age.
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