

Podcast For Business is about helping businesses to share their knowledge and expertise, along with details of events, workshops, and seminars with the business community. Podcast for Business is a great way to make new connections, open new doors, and generate new business.
Podcast For Business is about helping businesses to share their knowledge and expertise, along with details of events, workshops, and seminars with the business community. Podcast for Business is a great way to make new connections, open new doors, and generate new business.
Episodes

Thursday Apr 16, 2026
Uncovering the ‘Internet Sludge’: How Google Ads Can Actually Work
Thursday Apr 16, 2026
Thursday Apr 16, 2026
Steve Twynham hosts a Podcasts for Business session with Ian from CLK Marketing and businesses exploring the “internet sludge” — hidden website data — and how Google Ads and tracking can help businesses find and convert the right customers.
Key takeaways include the importance of monitoring campaigns, using negative keywords, allowing ~three months for algorithms to learn, budgeting realistically (around £250/month for small businesses), and ensuring your website is set up to convert.
Find out more at clkmarketingagency.co.uk and consider how data-driven advertising can improve your return on ad spend.
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